Gap Inc. "Order In Store"

We helped Gap Inc. put together this little piece about their Order In Store service, which helps its customers never, ever leave a Gap store empty-handed. Obviously it has to be something in their stores, not a DVD of Ernest Saves Christmas

Our video debuted today on Gap Inc's official blog, aDressed. Here's how they describe the new service:

"Here’s how it works. I walk into an Old Navy store looking for a plaid flannel shirt from their Refinery 29 picks. Instead I find that they’re out of the clearly popular color I had in mind.  I find a sales associate, who simply pulls out a mobile device, scans a similar flannel and within moments finds the size and style I want. From there, she takes a credit card payment, places my order right on the device, and conveniently ships it to my apartment."

"Keep calm, shop on" is how Gap Inc. puts it. This will come pretty handy during the Christmas season, when shopping tends to look like: